In 2016, the face of residential real estate will change. Across industries, the rapid pace of technological evolution is obvious and our reliance on digital devices to gain market intelligence now dominates the majority of our professional and business transactions worldwide.
More than any previous year, the residential real estate sector has felt the effect of mobile device and internet advancements in three main ways:
- Marketing and Advertising: Residential brokerages have experienced a shift from print and billboard advertising to a new world, where SEO (search engine optimization), social media presence and web site usability are king.
- Skilled and experienced Real Estate Professionals “Teams”: With the world at their fingertips, clients expect more from professionals in any field. The velocity at which information is demanded and shared with clients has impacted the traditional “single-agent facilitator” model. Statistics across the major housing markets in Canada clearly indicate that the highest producing realtors are ones that work in teams and offer comprehensive, cost-effective services to their clients.
- Efficient Access to Buyers: Buyers look to the internet to start their home search and to vet brokerages before even contacting them. Buyers look for residential brokerages that offer state-of-the-art web site functionality, valuable and relevant information on available properties (regardless of which brokerage has the listing), neighbourhood statistics and “direct dial” phone and email access to their agents.
In 2015, our team at Distinctive Advisors focused their efforts on designing and building a trend-setting digital and social media marketing platform to complement the support of our truly one-hand-to-hold team of skilled and experienced real estate professionals. I cannot thank our families, friends and clients enough for their unwavering support throughout the year. We invite you to take a closer look at the website.
I am proud to introduce our team to the marketplace and am excited to help our clients achieve their residential real estate and mortgage brokerage objectives in 2016. Happy New Year and please do not hesitate to contact me directly if we can be of any assistance,
Victoria L. Joly | 416.500.1238 | Founder and Broker of Record, Distinctive Real Estate Advisors Inc., Brokerage